Debora started her career in the homebuilding industry over 40 years ago. She also has her PhD in Psychology. Her specialization is in Industrial & Organizational Psychology, which delves in the psychology of behavior, motivation, and change management. Her subspecialty is in Leadership Coaching Psychology.
She started Prime Performance Strategies in 2018 to provide learning & development, and coaching services for those who want to reach the next level in their life and/or career. During her career in this industry, Debora has held positions from On-site Sales Professional, Sales Manager, VP of Sales and Marketing, VP of Operations, President, and even owned her own home building company for 10 years. She also received the honor of being elected the first woman President of the Dallas Home Builders Association & served as their President from 2000 – 2001.
Before starting her own business in 2018, Debora was the Director of Training for a $1 Billion plus revenue home building company. She has been a featured speaker NAHB, SEBC, Sunbelt Builder’s Show and many local home builder associations on topics related to management, leadership, sales, and coaching for performance. Debora and her husband, Steve, live on their ranch with their 4 German Shepherds, Ziggy, Tillie, Freddie, Trudie.